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Business Owners, Founders and CEOs are always on high alert for tips and insights for business growth, but not everyone has the time to go looking for them. This podcast is simple. We bring you a 10-minute episode weekly so that you can make absorbing new ideas part of your routine. With expert advice covering everything from start-ups and marketing to market expansion and leadership, you’ll soon be brimming with ideas to explore further. This podcast is brought to you by gigCMO. We solve all of the hassle of bringing in the talent when you need it and only for as long as you need it, with three solutions - gigCMO RoundTable, Talent on Demand, or CEO Whisperer. Visit -> www.gigcmo.com Connect -> www.linkedin.com/company/gigcmo
Episodes
Tuesday Nov 01, 2022
Could Your Perspective Be Affecting Your Business Success?
Tuesday Nov 01, 2022
Tuesday Nov 01, 2022
Could Your Perspective Be Affecting Your Business Success?
In this episode, we explore how firms view their competitors and how this process contributes to their success. We study an insightful paper from Sruthi Thatchenkery at the School of Management at University College London and Riitta Katila from the Department of Management Science and Engineering at Stanford University.
Grow your business with bluechip marketing expertise.
Find out about gigCMO’s Fractional CMO talent on demand
Connect with us through Linkedin: www.linkedin.com/company/gigcmo/
Visit our website: www.gigcmo.com
Tuesday Oct 25, 2022
Business Growth In A Cold Climate
Tuesday Oct 25, 2022
Tuesday Oct 25, 2022
Business Growth In A Cold Climate
As a report by McKinsey explores the 10 rules of value-creating business growth, based on empirical evidence since the 2008 global financial crisis, we reflect on their findings for achieving business growth in challenging economic climates.
In this podcast, we talk about:
- The challenge of business growth
- McKinsey's 10 'rules' for business growth
- A winning, scalable formula for business growth
- Grow in your core industry to drive revenue
- Expand internationally
- Organic growth and acquisitions
- Pruning your business portfolio
Grow your business with bluechip marketing expertise.
Find out about gigCMO’s Fractional CMO talent on demand
Connect with us through Linkedin: www.linkedin.com/company/gigcmo/
Visit our website: www.gigcmo.com
Tuesday Oct 18, 2022
Market share: The Value of Knowing the Numbers
Tuesday Oct 18, 2022
Tuesday Oct 18, 2022
Market share: The Value of Knowing the Numbers
When going into a new market or launching a new product or service, it's always important to consider alternative future possibilities. It is surprising how few firms do so when assessing potential market share. In addition to considering the Total Addressable Market, businesses should also consider their Serviceable Addressable Market and their Serviceable Obtainable Market when planning their business development strategy.
In this podcast, we talk about understanding your market share, and the importance of market share analysis to grow your business.
Visit our website: www.gigcmo.com
Connect with us on Linkedin: www.linkedin.com/company/gigcmo/
Tuesday Oct 11, 2022
Should Small Businesses have a Marketing Department?
Tuesday Oct 11, 2022
Tuesday Oct 11, 2022
In this week's podcast, we talk about why small businesses need a marketing department.
Every company needs a marketing capability. Why? Because marketing is how you reach out to customers, identify their needs, and retain them. It's how you find new customers and keep them coming back. In short, marketing is how you sell yourself.
The questions you need to ask yourself in today's world are:
- What marketing functions need to be within the organisation?
- Which ones need to be close to it?
- And which ones should be outsourced?
Visit our website: www.gigcmo.com
Connect with us on Linkedin: www.linkedin.com/company/gigcmo/
Tuesday Oct 04, 2022
Omnichannel Marketing is the Future of Business Success
Tuesday Oct 04, 2022
Tuesday Oct 04, 2022
Multichannel marketing research from Mckinsey, surveying 3,500 decision-makers in 12 markets, has shown that "what customers want from omnichannel is "more" - more channels, more convenience, and a more personalised experience. And if they don't get what they're looking for, they'll take their business elsewhere."
In this podcast, we talk about how omnichannel marketing is the future of business success. We cover the following points:
- What does 'omnichannel' mean to modern B2B customers?
- How does omnichannel marketing benefit businesses?
- The parallel between omnichannel marketing and understanding your customer
- Optimising your omnichannel strategy
Visit our website: www.gigcmo.com
Connect with us on Linkedin: www.linkedin.com/company/gigcmo/
Tuesday Sep 27, 2022
Why Customer Centricity is the Key to Business Growth
Tuesday Sep 27, 2022
Tuesday Sep 27, 2022
For many businesses, finance is the primary focus, dominating decision-making and business development processes. However, while finance is important in itself, it isn't a driver for business growth and success. For business growth, you need customers - returning ones, recommended ones and ones who will recommend you. That's why savvy businesses are placing their emphasis on customer centricity and customer experience.
In this podcast, we look at the hallmarks of truly customer-centric businesses, the business benefits customer-centricity brings, and how to set out on a path to better understanding and improving the customer experience at your firm.
Our website: www.gigcmo.com
Connect with us on Linkedin: www.linkedin.com/company/gigcmo/
Tuesday Sep 13, 2022
Why is Business Growth a Choice?
Tuesday Sep 13, 2022
Tuesday Sep 13, 2022
"Why is business growth a choice - are you making it?"
A new report finds that business growth isn't a matter of luck - it's a proactive choice. So, what choices do you need to make to grow your business, and how could you inadvertently choose not to grow?
Tuesday Sep 06, 2022
Tactical Marketing vs Strategic Marketing: What’s the Difference?
Tuesday Sep 06, 2022
Tuesday Sep 06, 2022
In this week's podcast, we talk about, "Tactical Marketing vs Strategic Marketing: What's the Difference?"
We all have marketing ideas for making our businesses profitable. But do we know how to implement the right marketing tactics, or is that the first thing that comes to mind when we're asked to market a business? Is it strategic marketing or tactical marketing?
Our website: www.gigcmo.com
Connect with us on Linkedin: www.linkedin.com/company/gigcmo/
Tuesday Aug 30, 2022
How to Create a Dynamic Marketing Department
Tuesday Aug 30, 2022
Tuesday Aug 30, 2022
In this week's podcast, we look at the role of a marketing consultant or marketing consultancy and explore how they can help to make your marketing department more dynamic.
The marketing world is changing rapidly, particularly over the last two years, as your customers' behaviours and needs are changing more quickly than ever, which can be difficult for a marketing department to keep up with. The need to be agile and dynamic enough to adapt, keep up with the latest trends, and keep marketing teams engaged and motivated is critical for any business, while remaining true to its brand values and core business objectives is more important than ever.
Our website: www.gigcmo.com
Connect with us on Linkedin: www.linkedin.com/company/gigcmo/
Wednesday Aug 24, 2022
Start-ups need to think differently in the current market
Wednesday Aug 24, 2022
Wednesday Aug 24, 2022
In this week's podcast we talk about, "Start-ups need to think differently in the current market"
In a challenging market, start-ups need to do is scale-up, showing that they have the strength to weather the economic storm and continue to attract investment.
Start-ups are exciting. People have the opportunity to make a lot of money because, in that fledgling phase, there is a high level of risk. Right now, few people have the stomach for gambling. What start-ups need to do is scale-up, showing that they have the strength to weather the economic storm through a strong market presence, a loyal customer base and by developing a brand value that drives sales but is also worth more than the sum of its parts. The key to that is marketing.
Our website: www.gigcmo.com
Connect with us on Linkedin: www.linkedin.com/company/gigcmo/