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Business Owners, Founders and CEOs are always on high alert for tips and insights for business growth, but not everyone has the time to go looking for them. This podcast is simple. We bring you a 10-minute episode weekly so that you can make absorbing new ideas part of your routine. With expert advice covering everything from start-ups and marketing to market expansion and leadership, you’ll soon be brimming with ideas to explore further. This podcast is brought to you by gigCMO. We solve all of the hassle of bringing in the talent when you need it and only for as long as you need it, with three solutions - gigCMO RoundTable, Talent on Demand, or CEO Whisperer. Visit -> www.gigcmo.com Connect -> www.linkedin.com/company/gigcmo
Episodes
Tuesday Jan 10, 2023
Do You Know the Marketing Mix that’s Key to Your Brand’s Success?
Tuesday Jan 10, 2023
Tuesday Jan 10, 2023
The long-standing success of the four Ps in the marketing mix
- Product: the element that satisfies a consumer need
- Price: the cost to buy the product or service
- Place: the marketplace where people can buy your product or service
- Promotion: all advertising and promotional activities
Tuesday Jan 03, 2023
The Major Trends Influencing your Business Growth in 2023
Tuesday Jan 03, 2023
Tuesday Jan 03, 2023
Wednesday Dec 28, 2022
Marketing is The New Sales
Wednesday Dec 28, 2022
Wednesday Dec 28, 2022
Marketing is The New Sales
The mindset shift has changed from old-school sales to modern marketing. That means that instead of focusing on making a sale and moving on, marketing is about building long-term customer relationships with a view to sustainable business growth and repeat sales/ subscription retention.
This podcast delves deeper into how marketing has become the new sales and what that looks like for modern businesses.
Creating a powerful partnership. Find out more about how the relationship between sales and marketing drives business success.
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Thursday Dec 22, 2022
If You Don’t Use Artificial Intelligence - Does Your Business Even Exist?
Thursday Dec 22, 2022
Thursday Dec 22, 2022
What do businesses need to know about artificial intelligence to support the future of business and business growth?
Our website: www.gigcmo.com
Connect with us on Linkedin: www.linkedin.com/company/gigcmo/
Monday Dec 19, 2022
The Things Every Business Leader Should Know
Monday Dec 19, 2022
Monday Dec 19, 2022
The Things Every Business Leader Should Know
It's necessary to have people within your ranks who will challenge your thinking, and it's essential to have the agility to evolve. However, the most intangible skill a leader - in business or government - needs to have, is the ability to unite teams and galvanise them to achieve their goals.
In short, teams must believe in you and your message; that's more than a marketing slogan - that's about brand purpose.
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Tuesday Dec 06, 2022
Business Leaders - Are You Sure You Know What Game You’re Playing?
Tuesday Dec 06, 2022
Tuesday Dec 06, 2022
Business Leaders - Are You Sure You know What Game You're Playing?
Your most significant competitor is the one you don't yet know exists. Your most important challenge is one you can't predict. Your most significant opportunity is probably not the one you think it is. So, how do you get ahead in a world of change beyond our wildest comprehension?
Want to be a game changer? Find out how gigCMO can help
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Tuesday Nov 29, 2022
Is Your Business Committed To Innovation?
Tuesday Nov 29, 2022
Tuesday Nov 29, 2022
Is Your Business Committed To Innovation?
Those who are genuinely 'committed innovators' (as named by McKinsey) outperform their peers. In this podcast, we delve into research from the global management consultancy, which notes that innovation "leaders generate twice as much revenue growth from innovation as others do", to find out how.
Tuesday Nov 22, 2022
Why Martech is the Key to Growth Hacking
Tuesday Nov 22, 2022
Tuesday Nov 22, 2022
Why Martech is the Key to Growth Hacking
In this episode, we look at why marketers underutilise their marketing capabilities and how business leaders can galvanise their resources to win in the market.
Grow your business with blue-chip marketing expertise.
Find out about gigCMO’s Fractional CMO talent on demand
Connect with us through Linkedin: www.linkedin.com/company/gigcmo/
Visit our website: www.gigcmo.com
Tuesday Nov 15, 2022
How To Build Geopolitical Resilience in Your Business
Tuesday Nov 15, 2022
Tuesday Nov 15, 2022
In this podcast episode, we talk about, 'How To Build Geopolitical Resilience in Your Business'?
Resilience has been an important topic for businesses in the last few years, and it seems that it is not going anywhere soon.
- How can you build geopolitical resilience within your business in the face of fragmenting global order?
- What business leaders worry about the most
- Is now the time for market expansion?
Grow your business with bluechip marketing expertise.
Find out about gigCMO’s Fractional CMO talent on demand
Connect with us through Linkedin: www.linkedin.com/company/gigcmo/
Visit our website: www.gigcmo.com
Tuesday Nov 08, 2022
How Do You Return From ’Crisis’ Marketing?
Tuesday Nov 08, 2022
Tuesday Nov 08, 2022
In this week's podcast episode, we talk about. How Do You Return From 'Crisis' Marketing?
The economy has not yet recovered from the global economic crisis. Businesses are forced to alter their marketing strategies and communications plans, hoping to survive in a marketplace where they are unsure how best to position themselves: how do we position ourselves in this post-global economic crisis?
Grow your business with bluechip marketing expertise.
Find out about gigCMO’s Fractional CMO talent on demand
Connect with us through Linkedin: www.linkedin.com/company/gigcmo/
Visit our website: www.gigcmo.com